This challenge is closed to submissions.
Red Ribbon Campus Video PSA Contest
Promote the importance of preventing alcohol and other drug misuse among college students.
Submission period:
Closed on 11/08/22 04:59 AM UTCTotal cash prizes:
$9,000After drug traffickers murdered DEA Special Agent Enrique “Kiki” Camarena in 1985, Red Ribbon Week became an annual event highlighting the importance of preventing drug misuse in our nation’s schools and communities. Each year from October 23-31, people across the United States show their commitment to a healthy, drug-free lifestyle by wearing or displaying a Red Ribbon. As part of the Drug Enforcement Administration’s Red Ribbon Week campaign, DEA and the Substance Abuse and Mental Health Services Administration cosponsor this Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol and other drug misuse among college students.
The contest is an opportunity for colleges and universities to demonstrate how students are taking action to prevent alcohol and other drug misuse on their campus, and to inspire and challenge others to take action to prevent alcohol and other drug misuse among college students. The three winners (first, second, and third place) will be announced during the National Association of Student Personnel Administrators’ 2023 Strategies Conference (www.naspa.org/events/strategies). This conference provides student affairs practitioners with the knowledge and skills they need to effectively prevent alcohol and other drug misuse among college students through comprehensive and integrated approaches. The prize structure is as follows: First Place: $5,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque. The first-place winning college or university also will receive a trip (for up to two people) to attend the 2023 Strategies Conference, including roundtrip, coach-class air transportation; three nights’ accommodations; complimentary conference registration; and government per diem for meals and incidental expenses for Kansas City; Second Place: $3,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque; Third Place: $1,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque.
The contest begins on September 12, 2022, and ends on November 7, 2022. Entries must be submitted within the Entry Period to be eligible. Any entry received outside of these dates will be disqualified. For complete rules and contest information, go to www.campusdrugprevention.gov/psacontest.
Total cash prizes
Non-monetary prizes
Prize description
First Place: $5,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque. The first-place winning college or university also will receive a trip (for up to two people) to attend the 2023 Strategies Conference, including roundtrip, coach-class air transportation; three nights’ accommodations; complimentary conference registration; and government per diem for meals and incidental expenses for Kansas City.
Second Place: $3,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque.
Third Place: $1,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque.
Eligibility requirements
Institutions of higher education that offer an associate’s or bachelor’s degree are eligible. Previous winners under this contest must wait one year before entering the contest again.
Rules
To be eligible for judging, an entry must meet the following content and technical requirements:
• The PSA must be between 30–60 seconds. PSAs that exceed 60 seconds will be disqualified.
• The PSA must focus on the underlying message behind Red Ribbon Week and the commitment to a healthy, drug-free lifestyle.
• The PSA must include the mandatory end frame provided by DEA at www.campusdrugprevention.gov/psacontest.
• The PSA must focus on preventing alcohol and other drug misuse among college students. Entries that focus only on alcohol misuse or only on drug misuse will be disqualified.
• The PSA must inspire others to take action to prevent alcohol and other drug misuse among college students.
• The entry must be uploaded to the entrant’s own YouTube, Vimeo, or Daily Motion account and a link to the video must be provided as part of the entry.
• The entry cannot be previously submitted in a promotion of any kind, or exhibited or displayed publicly through any means.
• Entrants must obtain all applicable consents, approvals, or licenses to submit their entry.
To view a complete set of official rules, go to www.campusdrugprevention.gov/psacontest
Each entry is judged by a panel of objective reviewers, comprised of federal government staff and a college student, who will evaluate and score the entry. Each entry will receive a score from 0-100 depending on how well it responds to the following criteria.
Appropriateness of Message (50 points)
• The PSA focuses on the underlying message behind Red Ribbon Week and the commitment to a healthy, drug-free lifestyle.
• The PSA demonstrates how college students are taking action on their campus to prevent alcohol and other drug misuse.
• The PSA inspires and challenges others to take action to prevent alcohol and other drug misuse among college students.
Creativity and Originality (30 points)
• The PSA exhibits creativity in its design and execution.
• The PSA exhibits original ideas, concepts, and content.
• The PSA is memorable, relevant, and interesting.
Production Value (20 points)
• The PSA is visually strong and appealing.
• The video quality is high resolution and the graphics are legible.
• The audio quality is balanced and audible.
During the Entry Period, visit www.campusdrugprevention.gov/psacontest and click on the “Submit My Entry” button. This will direct you to a brief form to complete and a place to upload your video link. To submit your video, you need to upload it to your own YouTube, Vimeo, or Daily Motion account first, and then provide a link to your video in the entry form. Note: Only one entry per college or university is allowed, submitted by a college or university staff or faculty member, and entrant’s e-mail address must end in .edu.
By submitting your video PSA entry, you agree that your entry is eligible and conforms to the content restrictions. Submitting your entry also implies consent to the contest’s sponsors to use the entry as appropriate, regardless of its selection as one of the contest’s winners. The contest’s sponsors, at their sole discretion, may disqualify your entry from the contest if they believe it fails to conform to these official rules.
What is the contest’s goal?
- The contest’s goal is to promote the importance of preventing alcohol and other drug misuse among college students.
Who is eligible to enter this contest?
- Institutions of higher education that offer an associate’s or bachelor’s degree are eligible.
What is the deadline date for entries?
- November 7, 2022
Where do I submit my entry?
- Visit www.campusdrugprevention.gov/psacontest and complete the contest entry form. Only one entry per college or university is allowed, and entrant’s e-mail address must end in .edu.
What do the winners receive?
- The three winners (first, second, and third place) will be announced during the National Association of Student Personnel Administrators’ 2023 Strategies Conference (www.naspa.org/events/strategies). The prize structure is as follows:
- First Place: $5,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque. The first-place winning college or university also will receive a trip (for up to two people) to attend the 2023 Strategies Conference, including roundtrip, coach-class air transportation; three nights’ accommodations; complimentary conference registration; and government per diem for meals and incidental expenses for Kansas City.
- Second Place: $3,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque.
- Third Place: $1,000 to support the winning campus’s efforts to prevent drug misuse among their students and a recognition plaque.
How long must my PSA be?
- The PSA must be between 30-60 seconds. PSAs that exceed 60 seconds will be disqualified.
Can my PSA focus only on alcohol misuse or only on drug misuse among college students?
- No. The PSA must focus on preventing alcohol and other drug misuse among college students. Entries that focus only on alcohol misuse or only on drug misuse will be disqualified.
Can my PSA focus on populations other than college students?
- No. The PSA must focus on preventing alcohol and other drug misuse among college students.
Who do I contact for more information about this contest?
- Contact Rich Lucey, Senior Prevention Program Manager, Community Outreach and Prevention Support Section, Drug Enforcement Administration, by phone (571-776-3457) or e-mail (richard.lucey@dea.gov).